Courtland Knows Web Design

A great website is much more than just the design. Great websites attract and retain visitors, position your organization in the marketplace and speak to your ability to adapt to changing market conditions. Courtland understands what makes a great website. We…

Understand the MARKET
In the online marketplace, your competition isn’t local; it’s global. In order to succeed in the virtual world, you must offer something of value to potential clients to set yourself apart from the competition.

How can I set myself apart?

  • Know your competition. Learn who your top competitors are, what they do well and what market niches they haven’t taken advantage of.
  • Understand your customers. The Internet allows customers to easily research and understand any topic with just a few button clicks. Giving customers the information they need in an informative, easy to digest format is crucial to website success.
  • Define your vision. Having an understanding of where you’ve been and where you’re going with your website is as important as the design. Setting goals for website viewers and content will allow your business excel.

Understand Great DESIGN
Once a potential client clicks on your website, you have less than 20 seconds to wow them before they move on to your competition. Creating a design that is easy to use and pleasing to the eye helps convince potential clients that your business is what they’re looking for.

How can I make an impression that resonates with customers?

  • Pick a design that matches your industry. The look and feel of your site should match the impression that you are trying to convey. Fun colors and lots of animation might be appropriate for a toy company, while cool tones and classic fonts work better for a law firm.
  • Design clear and consistent navigation. Potential clients need to quickly locate the information they are looking for. Information that is easy to find keeps a user engaged in your content, not frustrated with your design.
  • Avoid clutter and distraction. Users need to be able to read the content of your website without the interruption of distracting advertisements or loud graphics.

Understand Great CONTENT
In the end, the it’s all about content. A simple design with great content will attract many more visitors than a fancy layout with little to offer.

How can I write effective content?

  • Write for the web. Unlike a newspaper, where readers read entire articles, web readers jump around a site. Courtland can help organize and edit your content so the most important information stands out and is easy to skim.
  • Use effective whitespace. Long paragraphs of text are difficult to read and interpret on a computer screen. Breaking text into chunks makes content flow for readers and gives a general sense of neatness to a site.
  • Use images where helpful. Images can convey an idea more effectively than words, and highlight key points for your readers.

Courtland Can HELP
Courtland consultants can help you develop a great website. We will help you understand the market with market research, development, and positioning. We will work with you to create a design that matches your taste, needs, and industry. We will advise you on content that impresses potential customers, or write it for you. We can also create business cards, logos and other print materials that exactly match the look and feel of your site for a cohesive identity package. Contact us today with our online contact form or by telephone for your free consultation.

If you would like to see more samples of our work, please visit our portfolio.